Antoni Bernad i Margarit studied Fine Arts and began working as a draughtsman on fashion magazines. In 1966, he decided to wholly dedicate himself to photography and in 1967 he moved to Paris and began working as a fashion photographer for magazines such as Elle, Vogue, Jardin des modes, etc. His photographs try to evade clichés and frivolity and, far removed from the superficiality that is usually associated with fashion photography, Bernad explores in-depth the psychology of the portrayed characters and, by avoiding stereotypes, offers a sincere homage to women.