Dr Joan Uriach has extensive experience of collecting. He has collected chemist’s jars, stamps, books, paintings and sculptures, and stored all the printed and advertising material published by his pharmaceutical company, now in the care of the Fundació Uriach 1838. From this collection, which includes pieces from 175 years ago, Can Framis is showing a selection of designs from between the 1950’s and the 1980’s, displaying a language innovative for its time and which doubtless changed the course of advertising in our country.