Fundació Vila Casas
whatsapp Facebook Instagram Twitter Youtube Pinterest Vimeo Linkedin Foursquare
CONTEMPORARY ART - EXHIBITIONS - Temporary contemporary art exhibitions

“Cigarrillos París” and modern advertising



DATES
15/10/2021 - 02/01/2022
LOCATION
Espais Volart, Barcelona

VIEW INTERVIU
View virtual exhibition


The Olot entrepreneur Manuel Malagrida i Fontanet (1864–1946) founded the most important tobacco company in Argentina. One of the secrets of his success was the use of innovative advertising strategies, and his most famous campaign was the international poster competition to publicize Los Cigarillos París (The Paris Cigarettes).

The Cigarillos París poster competition was announced in December 1900, with a prize fund of 22,000 francs – in the current day equivalent this amount that has never been equalled since – and a total of 31 prizes. Most of the original prize-winning entries, created by the world’s best designers at the time, were kept at the Museu Comarcal de la Garrotxa, in Olot.

This exhibition, co-organized with Museu de la Garrotxa aims to explain the language of advertising in the early twentieth century through its display of the most significant poster entries to the competition – and also of photographs, prints, clothing and design objects and products – and how this medium, thanks to its unique iconography, reveals realities from the period such as conditions for women, social classes, childhood, progress or the myth of the city of light.

Exhibition curated by Ricard Mas





Related publications

2020
“Cigarrillos París” i la publicitat moderna
Available Online


Search


Type


Location
Can Framis
Espais Volart
Can Mario
Palau Solterra


Join our
WhatsApp channel
BARCELONA
ESPAIS VOLART
Temporary Contemporary Art Exhibitions

Espai Volart Telèfon E-mail Localització
BARCELONA
CAN FRAMIS
Contemporary Painting Museum

Can Framis Telèfon E-mail Localització
PALAFRUGELL
CAN MARIO
Contemporary Sculpture Museum

Can Mario Telèfon E-mail Localització
TORROELLA DE MONTGRÍ
PALAU SOLTERRA
Contemporary Photograpy Museum

Palau Solterra Telèfon E-mail Localització


Subscribe to the newsletter © 2023 Fundació Vila Casas   *   Legal advice & privacy policy   *   Cookies policy   *   Site map   *   Complaints channel  


Cookies enhance your online experience. They tailor the content to your interests and allow you to show advertising based on a profile based on the way you browse. We use our own and third-party cookies in a transparent and responsible manner, just for your benefit. Neither more nor less. To accept them, click on the "Accept and continue browsing" button. To manage cookie settings, choose "Cookie settings". Want to know more about our cookie and privacy policy? Click here.
Cookie settings