Pere Català-Pic

Pere Català-Pic was one of the main representatives of the Catalan photographic avant-garde in the thirties, an industrial poster artist, author of numerous articles and illustrator of books on the potential of the photographic image in advertising. By using dramatic lighting effects, he made bold forays into photomontage in which he amalgamated the coexisting trends in the interwar period: surrealism, constructivism, New Objectivity, Bauhaus and the advertising poster of the Dadaists and Man Ray. He worked as a journalist and graphic designer for the Propaganda Commission of the Generalitat de Catalunya during the Spanish Civil War.