Jordi Cerdà is part of the generation of conceptual movement, of an essentially social and political nature, and he uses painting, objects, experimental cinema and photo performance to explore the relationship between reality and its representation. Through a careful process of fragmentation and deconstruction he encourages us towards a reflection on art and its inherent language. Rhetorical images, uncoupling, reproduction, authenticity and the projection of contrasts are components that condition the interpretation and, at the same time, extend the conceptual and chronological limits of artistic memory to contemporaneity. By means of a process of appropriation of images that coexist with each other and the confronted and disparate association, he endows the work of art with a new objective reading that connects thought and subconscious.
2013
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